A sleek, modern workspace featuring a large, matte-black laptop open on a light oak desk, its screen displaying a clean product roadmap with neat columns and colorful, minimal status tags. Around it lie a slim metal pen, a closed dotted notebook, and a neatly stacked set of muted-color sticky notes. In the background, a blurred whiteboard wall shows structured diagrams and arrows. Soft morning daylight enters from an unseen window, creating gentle reflections on the laptop surface and subtle shadows along the desk edge. Photographic realism, shot at eye level with a shallow depth of field, conveying a calm, focused atmosphere and the precision of senior product management work.

María Barriocanal

Senior Product Manager

Building digital products and aligning teams to turn complexity into measurable impact.

Hey there 👋🏻 ! I’m a Senior Product Manager with experience building digital products in complex environments, from financial platforms to large-scale retail operations.

Throughout my career I’ve worked closely with engineering, business and international teams to transform ambiguous problems into clear product strategies and scalable solutions.

I’m particularly interested in products that require strong stakeholder alignment, thoughtful discovery and disciplined execution.

Alongside my professional work, I write about real-world product management through Product Lab.

A meticulously organized digital dashboard displayed on a thin-bezel, ultra-wide monitor resting on a clean white desk, showcasing product metrics with crisp line charts, conversion funnels, and KPI tiles in a restrained color palette of deep blues and soft teals. To one side, a compact, matte-grey keyboard and wireless mouse align perfectly parallel. In the blurred background, shelves with simple geometric decor and a single leafy plant break the minimalism. Cool, diffused light from a large window casts even illumination, with faint reflections on the monitor. Photographic realism, slightly elevated angle, sharp focus on the screen, presenting a professional, analytical mood centered on measurable impact.

Building digital products

Product experience across fintech, retail and large-scale digital platforms.

See my work

Thoughts on Product

I write about product management, decision-making and real product work through Product Lab, where I share experiments, lessons and frameworks from practice.

Más frameworks no implican mejores decisiones

Many product teams accumulate frameworks hoping they will lead to better decisions. In practice, more models often add noise rather than clarity. This article reflects on why good product judgement comes less from frameworks and more from understanding the problem, the context, and the trade-offs involved.

Tools de producto: menos stack, más intención

Product teams often focus on building the perfect tool stack, assuming that better tools will improve the way they work. In reality, the value rarely comes from the tools themselves, but from the intent behind how they are used. This piece explores why clarity of purpose matters far more than the number of tools in your stack.

Qué es realmente Product Management (y qué no)

Product Management is frequently misunderstood… sometimes seen as project coordination, sometimes as feature ownership. In reality, it sits at the intersection of problem discovery, decision-making and value creation. This article clarifies what Product Management actually is, and just as importantly, what it is not.

Read Product Lab