Product experience across fintech, retail and international teams.
Focused on complex products, aligning stakeholders and building scalable solutions.

Experience
Selected Product Experience
Inditex
Senior Product Manager | Nov’19 – Jan’25
Led product strategy and agile transformation for global back-office tools, driving faster delivery, stronger stakeholder alignment and increased product adoption across markets.
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ING
Agile Product Owner | Oct’17 – Nov’19
Drove product delivery and continuous improvement, translating customer needs into actionable features and improving team efficiency across cross-functional teams.
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Sage
Product Manager | Oct’11 – Oct’16
Owned Treasury Management System (XRT) product backlog and delivery, improving customer adoption and aligning product decisions with measurable business outcomes.
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Building & Entrepreneurship
Product Lab
Founder | Nov’19 – Jan’25
A space where I explore product thinking through real examples, experiments and practical frameworks.
Focused on helping product managers build better judgement by connecting theory with real-world product work.
Explore
SeeDCash
Co-Founder & CPO | Jun’17 – Feb’22
Co-founded a fintech initiative to address cash flow and liquidity management for small businesses and freelancers.
Defined product strategy from inception, leading product decisions across roadmap, prioritisation and user experience, while coordinating development efforts to deliver a viable solution.
View product story
Early Career
Professional Answer
Senior Product Manager | Oct’16 – Sept’17
Worked on product delivery in a consulting context, translating business needs into actionable solutions and coordinating execution across teams.
This role reinforced the ability to move from strategy to delivery, ensuring product decisions are effectively implemented in real-world environments.
Sage
Presales & Customer Supervisor | Sept’06 – Oct’11
Worked closely with customers and sales teams, translating needs into tailored product demonstrations across different contexts.
This role exposed the gap between how products are designed and how they are actually used, shaping a more customer-driven approach to product.
Volkswagen Finance
Customer Service | Jun’03 – Sept’06
Worked directly with customers in financial operations, gaining first-hand exposure to how processes actually run in practice.
This role built a strong understanding of real workflows, user needs and operational constraints.
Skills
A/B Testing Agile & Scrum Analytics & Metrics Competitive Analysis Cross-functional Alignment Customer-centric Design Data-Driven Decision Making E-commerce Go-to-Market Strategy Jobs to be Done KPI Reporting Marketplaces MVPs & Prototyping OKRs & KPIs Product & Strategy Roadmaps Stakeholder Management Team Leadership & Coaching Treasury & Cash Management User Research & Testing
