Product experience across fintech, retail and international teams.

Focused on complex products, aligning stakeholders and building scalable solutions.

A close-up of a whiteboard filled with a clearly structured product discovery framework: neatly drawn swimlanes, user journey stages, and small multicolored sticky notes labeled with concise feature ideas, risks, and opportunities. The whiteboard’s glossy surface reflects soft overhead lighting, while the edges of the frame fade gently into blur. At the bottom edge, a tidy row of fine-tip markers in muted tones rests on the tray. Photographic realism with a slightly angled side view and shallow depth of field, creating a sense of depth and focus on the most important notes. The atmosphere feels thoughtful, methodical, and quietly energetic, embodying structured problem-solving.

Experience

Selected Product Experience

Inditex

Senior Product Manager | Nov’19 – Jan’25

Led product strategy and agile transformation for global back-office tools, driving faster delivery, stronger stakeholder alignment and increased product adoption across markets.

ING

Agile Product Owner | Oct’17 – Nov’19

Drove product delivery and continuous improvement, translating customer needs into actionable features and improving team efficiency across cross-functional teams.

Sage

Product Manager | Oct’11 – Oct’16

Owned Treasury Management System (XRT) product backlog and delivery, improving customer adoption and aligning product decisions with measurable business outcomes.

Building & Entrepreneurship

Product Lab

Founder | Nov’19 – Jan’25

A space where I explore product thinking through real examples, experiments and practical frameworks.

Focused on helping product managers build better judgement by connecting theory with real-world product work.

SeeDCash

Co-Founder & CPO | Jun’17 – Feb’22

Co-founded a fintech initiative to address cash flow and liquidity management for small businesses and freelancers.

Defined product strategy from inception, leading product decisions across roadmap, prioritisation and user experience, while coordinating development efforts to deliver a viable solution.

Early Career

Professional Answer

Senior Product Manager | Oct’16 – Sept’17

Worked on product delivery in a consulting context, translating business needs into actionable solutions and coordinating execution across teams.

This role reinforced the ability to move from strategy to delivery, ensuring product decisions are effectively implemented in real-world environments.

Sage

Presales & Customer Supervisor | Sept’06 – Oct’11

Worked closely with customers and sales teams, translating needs into tailored product demonstrations across different contexts.

This role exposed the gap between how products are designed and how they are actually used, shaping a more customer-driven approach to product.

Volkswagen Finance

Customer Service | Jun’03 – Sept’06

Worked directly with customers in financial operations, gaining first-hand exposure to how processes actually run in practice.

This role built a strong understanding of real workflows, user needs and operational constraints.

Skills

A/B Testing Agile & Scrum Analytics & Metrics Competitive Analysis Cross-functional Alignment Customer-centric Design Data-Driven Decision Making E-commerce Go-to-Market Strategy Jobs to be Done KPI Reporting Marketplaces MVPs & Prototyping OKRs & KPIs Product & Strategy Roadmaps Stakeholder Management Team Leadership & Coaching Treasury & Cash Management User Research & Testing